Content Marketing Prompt Templates

This collection contains battle-tested prompt templates for various content marketing needs. Each template includes variables you can customize for your specific brand and audience.

Blog Post Templates

1. How-To Guide Template

Write a comprehensive how-to guide titled "[TITLE]" for [TARGET AUDIENCE]. 

Structure:
- Compelling introduction that highlights the problem and solution
- Overview of what readers will learn
- Step-by-step instructions (aim for 5-8 steps)
- Tips and best practices for each step
- Common mistakes to avoid
- Conclusion with next steps

Requirements:
- Length: [WORD COUNT] words
- Tone: [TONE - e.g., professional, friendly, authoritative]
- Include: Actionable tips, real examples, and practical advice
- Target keyword: [PRIMARY KEYWORD]
- Secondary keywords: [LIST SECONDARY KEYWORDS]

Audience context: [DESCRIBE YOUR AUDIENCE'S EXPERIENCE LEVEL, PAIN POINTS, AND GOALS]

2. Listicle Template

Create a listicle titled "[NUMBER] [TOPIC] for [TARGET AUDIENCE]" 

Format:
- Engaging introduction explaining why this list matters
- [NUMBER] main points, each with:
  * Clear subheading
  * 2-3 paragraphs of explanation
  * Specific example or case study
  * Actionable takeaway
- Conclusion that ties everything together

Style guidelines:
- Tone: [TONE]
- Length: [WORD COUNT] words
- Include statistics and data where relevant
- Make each point distinct and valuable
- Use transition sentences between points

Target keywords: [PRIMARY], [SECONDARY KEYWORDS]
Brand voice: [DESCRIBE YOUR BRAND VOICE]

3. Problem-Solution Template

Write a blog post that addresses the problem: "[PROBLEM STATEMENT]" for [TARGET AUDIENCE].

Structure:
1. Hook: Start with a relatable scenario or surprising statistic
2. Problem exploration: Dive deep into why this problem exists and its impact
3. Current solutions analysis: Discuss existing approaches and their limitations
4. Your solution: Present your approach/product/method as the better alternative
5. Implementation: How readers can apply this solution
6. Results: What outcomes they can expect

Requirements:
- Length: [WORD COUNT] words
- Tone: Helpful and authoritative, not overly promotional
- Include: Customer testimonials, data, and specific examples
- Call-to-action: [SPECIFY YOUR DESIRED CTA]
- Keywords: [LIST KEYWORDS]

Context: [DESCRIBE YOUR SOLUTION AND UNIQUE VALUE PROPOSITION]

Social Media Templates

1. LinkedIn Thought Leadership

Create a LinkedIn post that positions me as a thought leader in [INDUSTRY/TOPIC].

Content requirements:
- Hook: Start with a controversial opinion, surprising statistic, or thought-provoking question
- Personal story: Share a brief relevant experience or observation
- Insight: Provide a unique perspective or lesson learned
- Value: Give actionable advice readers can implement
- Engagement: End with a question to encourage comments

Format:
- Length: 150-200 words
- Use line breaks for readability
- Include 3-5 relevant hashtags
- Tone: [PROFESSIONAL/CONVERSATIONAL/INSPIRING]

Topic: [SPECIFIC TOPIC OR THEME]
Personal context: [SHARE RELEVANT BACKGROUND OR EXPERIENCE]

2. Twitter Thread Template

Create a Twitter thread about "[TOPIC]" that provides value to [TARGET AUDIENCE].

Thread structure:
1. Hook tweet: Compelling opening that makes people want to read more
2. Problem tweet: Identify the main challenge or pain point
3. Solution tweets: 3-5 tweets with specific, actionable advice
4. Example tweet: Real-world example or case study
5. Conclusion tweet: Summary and call-to-action

Requirements:
- Each tweet under 280 characters
- Use numbers/bullets for clarity
- Include relevant hashtags in final tweet
- Tone: [SPECIFY TONE]
- Make it shareable and valuable

Context: [PROVIDE BACKGROUND ON YOUR EXPERTISE AND AUDIENCE]

3. Instagram Caption Template

Write an Instagram caption for a post about "[TOPIC]" targeting [AUDIENCE].

Caption structure:
- Hook: First line that stops the scroll
- Story/context: Personal anecdote or relevant background
- Value: Main insight, tip, or lesson
- Call-to-action: Encourage engagement (comment, share, save)
- Hashtags: 15-20 relevant hashtags

Style:
- Length: 150-300 words
- Tone: [CASUAL/INSPIRATIONAL/EDUCATIONAL]
- Use emojis strategically
- Include line breaks for readability
- Make it authentic and relatable

Brand voice: [DESCRIBE YOUR BRAND PERSONALITY]

Email Marketing Templates

1. Newsletter Template

Write a weekly newsletter for [AUDIENCE] with the subject line "[SUBJECT LINE]".

Newsletter sections:
1. Personal greeting and weekly theme introduction
2. Main content: [CHOOSE: Industry insight, how-to tip, case study, or trend analysis]
3. Quick wins: 2-3 actionable tips readers can implement immediately
4. Resource spotlight: Recommend a tool, book, or article
5. Community highlight: Feature a subscriber success story or question
6. Next week preview: Tease upcoming content

Requirements:
- Length: 400-600 words
- Tone: [CONVERSATIONAL/PROFESSIONAL/FRIENDLY]
- Include: Personal touches and valuable insights
- CTA: [SPECIFY YOUR CALL-TO-ACTION]

Brand context: [DESCRIBE YOUR EXPERTISE AND WHAT VALUE YOU PROVIDE]

2. Welcome Email Series Template

Create email #[NUMBER] of a 5-part welcome series for new subscribers to [BUSINESS/BRAND].

Email purpose: [INTRODUCE BRAND/SHARE STORY/PROVIDE VALUE/BUILD TRUST/ENCOURAGE ENGAGEMENT]

Structure:
- Subject line: [CREATE COMPELLING SUBJECT]
- Personal greeting and context
- Main content aligned with email purpose
- Value delivery: Specific benefit or resource
- Soft introduction to your offerings (if appropriate)
- Clear next step or call-to-action

Requirements:
- Length: 200-400 words
- Tone: Welcoming and helpful
- Include: Personal story elements and genuine value
- Avoid: Heavy sales pitches in early emails

Context: [DESCRIBE YOUR BUSINESS, AUDIENCE, AND WHAT YOU WANT TO ACHIEVE WITH THIS SERIES]

Video Script Templates

1. Educational Video Template

Write a script for a [DURATION]-minute educational video about "[TOPIC]" for [AUDIENCE].

Script structure:
- Hook (0-15 seconds): Compelling opening that promises value
- Problem introduction (15-45 seconds): What challenge will you solve?
- Content delivery (main portion): Break into 3-4 key points
- Examples/demonstrations: Specific illustrations of concepts
- Recap (last 30 seconds): Summarize key takeaways
- Call-to-action: What should viewers do next?

Format requirements:
- Include timing cues
- Note visual elements or graphics needed
- Specify tone and energy level
- Add engagement prompts (like, comment, subscribe)

Context: [DESCRIBE YOUR EXPERTISE AND VIDEO GOALS]

2. Product Demo Script

Create a script for a product demonstration video showcasing [PRODUCT/SERVICE].

Demo structure:
- Problem setup: What pain point does your product solve?
- Product introduction: Brief overview of your solution
- Feature walkthrough: Demonstrate 3-5 key features
- Use case scenarios: Show real-world applications
- Benefits summary: What outcomes can users expect?
- Next steps: How can viewers get started?

Requirements:
- Duration: [SPECIFY LENGTH]
- Tone: [PROFESSIONAL/CASUAL/ENTHUSIASTIC]
- Include: Specific feature callouts and benefit statements
- Avoid: Technical jargon without explanation

Product context: [DESCRIBE YOUR PRODUCT, TARGET USERS, AND KEY DIFFERENTIATORS]

Webinar and Presentation Templates

1. Webinar Outline Template

Create a detailed outline for a [DURATION]-minute webinar titled "[TITLE]" for [AUDIENCE].

Webinar structure:
- Introduction (5 minutes): Welcome, agenda, speaker intro
- Problem/opportunity (10 minutes): Why this topic matters now
- Main content (30-40 minutes): 3-4 key sections with actionable insights
- Q&A session (10-15 minutes): Address audience questions
- Conclusion and next steps (5 minutes): Recap and call-to-action

For each section, include:
- Key points to cover
- Supporting statistics or examples
- Interactive elements (polls, questions)
- Transition statements

Requirements:
- Educational focus with minimal promotion
- Include engagement opportunities throughout
- Provide genuine value and actionable takeaways

Context: [DESCRIBE YOUR EXPERTISE, AUDIENCE NEEDS, AND WEBINAR GOALS]

Content Repurposing Templates

1. Multi-Platform Adaptation

Take this blog post: "[BLOG POST TITLE/SUMMARY]" and adapt it for multiple platforms:

Create:
1. LinkedIn post (200 words) - Professional insight angle
2. Twitter thread (5-7 tweets) - Key takeaways format
3. Instagram carousel (5 slides) - Visual storytelling approach
4. Email newsletter section (150 words) - Personal recommendation style
5. YouTube video outline (10 minutes) - Educational deep-dive format

For each adaptation:
- Maintain core message while optimizing for platform
- Adjust tone and format for audience expectations
- Include platform-specific engagement elements
- Ensure each piece provides standalone value

Original content context: [SUMMARIZE THE MAIN POINTS AND TARGET AUDIENCE]

Usage Tips

Customization Guidelines

Replace bracketed variables with your specific information
Adjust word counts based on your content strategy
Modify tone to match your brand voice
Add industry-specific context for better relevance

Best Practices

Always review and edit AI-generated content
Add personal experiences and unique insights
Fact-check any statistics or claims
Ensure content aligns with your brand guidelines
Test different variations to see what resonates

Template Optimization

Track performance of content created with each template
Refine prompts based on results
Create variations for different audience segments
Update templates regularly based on platform changes

These templates are starting points. The best results come from customizing them for your specific brand, audience, and goals. Experiment with different variations and track what works best for your content strategy.